Reciprocal Link Code Often Has Serious Errors That Mess Up Your Site Ranking
You have to be careful when making reciprocal links. Many websites that offer HTML code for you to use don't spend enough time checking their code.
A site as an example is "http://www.traveldirectory.com.au/".
It offers quite pretty little set ups for you to put on your site. The "feature" even has a search function with a text entry window and a go button.
But beware, the code has dozens of HTML code faults, yes dozens.
If you put this HTML in your web page Google and other search engines will give up when it meets the mass of errors, and the text after the code will not be included in the search. This is bad news for you - your website will rate poorly.
Don't just assume that reciprocal link HTML is correct. Download the Firefox HTML Validator plugin and look at the code before you use it.